Wooch's story

Wooch was born in September 2014, when four young students from Tartu decided to set up a student company to give their customers the chance to experience time differently, with personal wooden watches.

The priceless worth of time, carefully selected wood with extraordinary materials and unique patterns, great dedication and passion – and the result? A beautiful, resilient, special handmade watch called Wooch.

These days, Wooch runs its own workshop with the necessary equipment, a committed team, and lots of ambition to give people the chance to experience time differently – with confidence and pride. Wooch watches have been sold to more than 20 countries.

Some Wooch owners:  President of Estonia Kersti Kaljulaid and former Prime Minister of Estonia Taavi Rõivas , Prime Minister of Italy Matteo Renzi, Prime Minister of Georgia Irakli Garibašvili, and members of the men’s quadruple sculls team who won bronze at the Rio Olympic Games, Kaspar Taimsoo, Allar Raja, Tõnu Endrekson and Andrei Jämsä with coach Mati Killing.

More than 3000 people all over the world wear a Wooch watch. Join them!

Your time, Your watch. Wooch.